Wednesday 29 April 2015

BBC News @ Six Case Study

Basic details

  • What do the letters BBC stand for?
The letters BBC stand for British Broadcasting Corporation.
  • How is the BBC funded?
The BBC is funded by TV License of £147.50.
  • What is the BBC's famous mission statement? (Clue: it's three words)
The BBC's famour mission statement is 'inform, educate and entertain'.
  • What is BBC1's programme remit?


  • How does the BBC News at Six fit into BBC1's remit?

Presenters


  • Who are the presenters of BBC News at Six?
The presenters vary from George Alagiah, Fiona Bruce, Sophie Raworth, Mishal Husain and Sian Williams.

  • What are the presenters wearing? What does this communicate to the audience?

The male presenters wear suits however they do not always wear ties with their suits,  the female presenters also wear suits however they mostly wear skirts instead of trousers. The fact that the presenters wear suites gives the audience a good impression that the presenters are sophisticated. Suits also show that the presenters are ready for business. The fact that the presenters do not always wear ties means that they are also a little relaxed and like to have a laugh when appropriate, it means that they are not always serious.

  • Why might a TV News programme use a variety of presenters?
Having a variety of presenters means that the audience who are of different ethnicity's are represented within the presenters and that the audience can interact with the news. 
  • How are other reporters or presenters used in the TV news programme?
The other presenters are also presented as neat, smart but casual. This means that they are serious when presenting news stories.
  • Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?


Opening sequence
Analyse the opening 2 minutes of the programme.


  • What is the very first shot?
The first shot if off the BBC News logo which is a globe type of sign which is then followed by a shot of the office where all the people are working.
  • How does the opening sequence use graphics or images to grab the attention of the audience?
The opening sequence uses graphics and images to grab the attention as the animated screen is visible to the viewers which they can see the images and animated videos which gives more of an insight and a more entertaining aspect to what the presenter is talking about

  • How is music used in the opening sequence?
In the opening sequence the music is very tense, this means that the news they are introducing at the beginning of the show is serious and intense.

  • How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?
News stories are introduced in the opening two minutes to inform the audience of what news stories they will report about later on in the show.


Studio mise-en-scene



  • What aspects of the studio can be seen by the audience?
The audience can see the workers at the desk, the presenter sitting down and through the glass wall the workers can still be seen.
  • Are the presenters standing or behind desks? Why do you think this is?
During the opening sequence the presenters are sitting behind the desk whereas after the animation and the date appears on the screen the presenters are sitting next to and this is so when the presenters are presenting a news stories animations of what they are talking about (e.g. number) can be displayed on the screen so the audience can see it clearly.
  • Are journalists or technology visible? What might these things suggest to the audience?
The journalist are visible during the TV News programme before anything is delivered to the audience there is a crane shot of the studio which shows all the journalists working and this gives off the message that they never stop collecting news for the audience.


  • How does the studio use colour?
The studio is made up of the colours red, black and white which are the colours off BBC News.

How news stories are presented



  • How does the news programme typically present a story?
The news programme usually presents a story by having the presenter talking to the camera however they do sometimes include interviews(with public as well as other people who may be involved within a story) and live on location footage of someone reporting a certain story. 
  • What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)



  • What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
The different type of news the TV programme usually covers are, political, international, UK news, sport and weather.


  • Give two real examples of how news stories are presented to keep the interest of the audience.
Two real examples are when at the beginning of the show they gave some information about the top story of Tesco losing £6.5 billion loss, this makes the audience watch the rest of the news to find out about that story they also mentioned the drowning of the migrant workers and this also keeps people interested because they want to find out more about that certain story.

Running order



Watch the first 15 minutes of the programme – as recent as you can find.

  • What is the top story?
The top story was about Tesco losing £6.5 billion.

  • How long does the top story last for?
The top story lasted for about 3 to 4 minutes.

  • What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).
The other news stories that were covered in the programme were(in running order):
The Migrant Workers
On Line Pedophile Report
The Hacker In America and finally 
The UK Elections.
  • How long is each story shown for?
Each story was shown for about 2 to 3 minutes.
  • Why do you think each story was shown for the time it was?
International stories are shown for less time and this is because the BBC is more interested in UK News for example other News programmes had the top stories about the drowning of the migrant workers however the BBC News at 6 had the top story of Tesco losing money and this is because that was local news.

Audience



  • What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
The target audience is from 16 to 46, Educated class of ABC1 people who are most likely to be living in the UK.
  • What are the viewing figures for BBC News at Six?
Their viewing figures are 5.3 million views.


  • Why might someone choose to watch this TV news programme over others?
They are more traditional and focus on mainly local(UK) news.

  • Is there an opportunity for the audience to get involved in the programme or comment?
There is usually no way to get involved.

  • What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?



Institution



  • What other news programmes and services does the BBC offer in addition to the BBC News at Six?
The BBC also offers other channels such as: BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba.
  • What role does OFCOM have in making sure TV News is fair and accurate?
OFCOM play a huge role in making sure TV News is fair and accurate. It makes sure that explicit contect is always presented after the watershed. Nearly all programmes run under the regulations of OFCOM. In TV News there are other rules such as not being biased, they have be accurate when they deliver the news and they cannot make up stories, there have to be true facts.


  • The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?
Dumbing down means that they use more modern technology in order to keep the audience entertained for example they use extra animations and effects which are not needed when reporting certain stories. For example when they reported the story about Tesco losing £6.5 billion they had receipts popping out of the self check out machine showing the falling profit numbers and percentages.

TV News and New/Digital Media



  • Does the TV News programme have a dedicated website?
No the BBC does not have a dedicated website.
  • What does the website offer viewers?

  • Does the TV News programme have a Twitter feed?
They do not have a Twitter account, they use the @BBCNews account.

  • How does the Twitter feed promote the programme?

  • Is there an opportunity for the audience to get involved in the programme or submit news stories?
The programme only has a YouTube channel where you can see clips and a twitter hashtag where people can post about their opinions and tag them.

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