The first thing that tells us this is an advert is the logo at the top right-hand corner. The slogan above " Push yourself further education" tells us that this is a serious advert that is trying to attract people towards joining the army and pushing themselves and motivating themselves towards further education, the advert implies that there is still more to be taught and there are many more things to learn.
INSTITUTION :
The institution behind this advert is the army and they are trying to attract more people to join up and take part, their aims are to have more jobs taken up.
AUDIENCE :
This advert is aimed at young adults from around the age of 18-30 this is because to be in the army you need to be fast and have good moving tactics, something like this advert would be aimed at mostly boys as they are most likely going to join the army. This advert wouldn't be aimed at a certain rice of income towards people because the job needs skill and commitment.
REPRESENTATION :
The representation on this advert is mostly white and male - which could mean that this is aimed at a specific type of audience. This is quite surprising as the army contains other types races and cultures. The fact that the pictures contain only male cadets/soldiers isn't surprising because jobs such as the army are known to require a certain amount of strength and commitment in a person, this is mostly found in man rather than woman. Also the fact that there are no woman involved gives very little coverage of woman and how dominant they can be at times.
No comments:
Post a Comment