This is the official Film Poster for the film The Wolf Of Wall Street.The key conventions we can see in this Film Poster are, the central image, the film title, stars/directors name, critic reviews at the top, a production blurb and at the bottom under the production blurb you can see what the films Facebook site is called.All of these attract an audience because people that are fans of Leonardo DiCaprio would be interested to watch this film, especially because the Hollywood actor has a background of taking part in romance, drama, thriller and comedy movies, in this case the genre of this movie is Comedy and we can tell this by the background of naked women, a little monkey in a suit in the bottom right corner and the fact that there's a part taking place behind our main character.
This is the official Film Trailer for the film The Wolf Of Wall Street. The key conventions we can see in this Film Trailer are, the institutional details, short clips of key moments in the film to introduce characters and narrative, fast paced editing to suggest drama and excitement, on screen text for the main information, the title and music that communicates genre and 'feel' of film. This Trailer may attract an audience who likes the actor Leonardo Dicaprio or other actors such as Jonah Hill and Margot Robbie. Also this attracts an audience who prefer comedy genres with abit of crime. The genres are quite easy to spot in this trailer as every short clip consists of one of the genres.
In my opinion I believe that by the film poster and trailer this film has successfully been promoted, I also believe that both film trailer and poster show the target audience of this film and show the different bits of different types of scenes which will vary in the movie therefore people who do not enjoy these types of films should know not to watch them and I believe that this is where the promotion went abit downhill because some of the viewers who watched this are not attracted to these types of movies, which contain a variety of different and somehow what the people may find inappropriate.